The Most Reliable High-End Review API for Hospitality
Turning Guest Voices into Business Intelligence.
DataFQ transforms the way the travel and hospitality world understands its guests.
We harness the power of big data, AI, and advanced analytics. This allows us to turn millions of guest reviews and industry signals into clear, actionable insights.
Built in the Netherlands, our team of data scientists, engineers, and hospitality experts delivers the intelligence you need. As a result, you can elevate guest experience, optimize performance, and stay ahead in a fiercely competitive market.
Moreover, we go far beyond collecting reviews. DataFQ integrates, structures, and analyzes data from the world’s leading platforms. In doing so, we uncover trends and patterns hidden in both structured and unstructured sources.
Through intuitive dashboards and APIs, we make these insights accessible. Therefore, you can act with confidence, improve decision-making, and unlock new revenue opportunities.
At DataFQ, innovation never stops. We continuously invest in R&D and emerging technologies. Consequently, our partners always have access to the most advanced tools in the industry.
Whether you are a destination, a global hotel chain, or a travel tech provider, we empower you. With DataFQ, you turn guest sentiment into strategy — and strategy into growth.
DataFQ: Where Big Data Meets Hospitality.
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Trusted By Organizations Including
Let’s shape the future of travel and hospitality together.
Thought Leaders in Hospitality & Reputation Intelligence
Hans Keukenschrijver and Menno Beker are widely recognised as thought leaders in Reputation Intelligence
Especially within the hospitality travel space, guest experience analytics, and reputation intelligence. With decades of combined experience at the intersection of hospitality, data science, and digital strategy, they’ve helped destinations, hotel brands, tourism boards, and tech providers turn guest feedback into actionable business intelligence.
Their influence stems not only from their advisory roles and successful exits and M&A (e.g., eKomi to Goldman Sachs, Olery to Visit Group backed by PSG), but also from their ability to translate complex guest sentiment into practical tools for operators, governments, and investors.
They are the co-authors of the book:The Good, The Bad, and The Emoji: Mastering the Art of Review Data
Published in 2024, this book is now used by hospitality schools, DMOs, and tech providers around the world. It offers a sharp, data-driven, and often humorous look into the world of guest reviews — with real-life examples and strategic frameworks for managing online reputation.
Together, they are helping reshape how the industry understands and uses guest experience data — not as a vanity metric, but as a core business driver.
Academic Advisory Board
DATAFQ is supported by an Academic Advisory Board led by Dr. Wouter Hensens, a recognized researcher and thought leader in the field of guest experience, online reviews and hospitality reputation management. Through his doctoral research, industry publications and collaboration with leading hospitality organizations, Dr. Hensens has helped shape how customer feedback is measured, interpreted and transformed into actionable business insights.
As co-author of The Good, The Bad & The Emoji: Mastering the Art of Review Data and co-creator of the Guest Experience Index (GEI), his work bridges academic research and real-world application. His involvement ensures that DATAFQ’s methodologies, benchmarking frameworks and analytical models are grounded in both scientific rigor and practical industry relevance. Through ongoing research and innovation, the Academic Advisory Board helps DATAFQ remain at the forefront of reputation intelligence, customer analytics and destination performance measurement.
Leading DataFQ
At the heart of their current work is DATAFQ — a multilingual, AI-powered reputation analytics platform used by destinations, hotels, and retail providers worldwide. It turns millions of guest reviews into actionable insights, delivering sentiment analysis, benchmarks, and live experience scoring.
Strategic Advisors
Hans Keukenschrijver and Menno Beker are trusted advisors to tourism boards, hotel groups, and tech companies across Europe, the Middle East, and the Americas. Their strategic guidance helps organisations unlock growth through data, digital tools, and smarter guest experience decisions.
Keynote speakers
Regular speakers at tourism and hospitality conferences, they share sharp insights on the future of reputation, guest feedback, and data-driven strategy. Their talks blend global trends with practical examples, helping audiences rethink the value of sentiment and experience data.
Strategic partnerships
They’ve built long-term partnerships with global players like Colliers, Visit Group, Cloudbeds, Rove, and Mews, aligning review intelligence with commercial, operational, and destination strategies. These collaborations ensure real-world impact and ongoing innovation in the travel ecosystem.
Lectures & Strategic Advisory
Provided guest lectures, insights through partners and strategic advice to organisations like:
