Reputation Intelligence Built by Industry Pioneers— DataFQ turns reputation data into your competitive advantage
Know exactly what your guests think — and what your competitors don't.
Your guests are leaving detailed feedback every day — across dozens of platforms, in dozens of languages. Most organizations collect it. Few truly understand it.
DataFQ changes that. We analyze reviews from 50+ platforms across 38 languages and translate them into strategic intelligence: what's driving satisfaction, where you're losing ground to competitors, and exactly where to focus next.
DataFQ was founded by Hans Keukenschrijver and Menno Beker — two of the industry's most recognized names in hospitality reputation intelligence. Together, they helped build and scale Olery into a globally trusted platform before its acquisition, and have since worked with destinations, hotel groups, investors, and governments across Europe, North America, the Middle East, and Asia.
When they say they understand reputation data, they've spent 20 years proving it..
Receive Your Free Destination Reputation Report
Are you a destination marketer, tourism board, or city manager? Discover how visitors truly perceive your destination through reviews, ratings, and sentiment analysis. Benchmark your performance, identify opportunities, and gain valuable insights to improve visitor experiences.
Request your free Destination Intelligence Report today and see how your destination compares to competitors while uncovering actionable opportunities for growth.
Transparency through Data
Innovation Drives Growth
Partnership for Impact
From reviews to results — DataFQ turns reputation data into your competitive advantage.
Built by the pioneers of hospitality reputation intelligence
DATAFQ was founded by Hans Keukenschrijver, Menno Beker, and a team of industry experts. Together, Hans and Menno have spent more than two decades helping shape the fields of reputation intelligence, customer experience analytics, and hospitality data.
Over the years, they helped build Olery into one of the world’s most recognised hospitality Big Data review intelligence platforms. Ultimately, this led to its acquisition by Visit Group, backed by PSG.
Since then, their expertise has supported destinations, hotel groups, technology providers, investors, and governments across Europe, North America, the Middle East, and Asia. As a result, DATAFQ combines deep industry knowledge with proven experience in transforming customer feedback into strategic business intelligence.
Why Industry Leaders Trust DATAFQ
Your Destination. Your Guests. Our Data.
We helped define how the industry measures reputation, customer experience and destination performance.
Smarter Destinations Start with Smarter Data.
We transform millions of guest reviews into strategic intelligence for destinations and tourism organizations. By analyzing feedback from 50+ platforms across 38 languages, we uncover the key drivers of visitor satisfaction, competitive performance, and destination reputation.As a result, destination leaders gain a clearer understanding of strengths, weaknesses, and emerging trends. Moreover, our insights help organizations prioritize investments, improve visitor experiences, and strengthen their competitive position. Ultimately, this enables better decision-making and supports long-term, sustainable growth.
Reputation Data as a Service.
We provide a plug-and-play API that delivers reviews and AI-powered sentiment intelligence from 50+ platforms in 38 languages directly into your PMS, CRM, or hospitality technology platform.As a result, you can unlock valuable customer intelligence without complex integrations, AI development, or ongoing maintenance. Instead, you gain immediate access to structured insights that are ready to use across your products and services.Moreover, our API enables you to launch new reputation management capabilities, create additional revenue streams, and strengthen customer retention at scale. Ultimately, this helps you deliver greater value to your customers while accelerating business growth.
Monthly Review Awareness Reports that keep your clients informed and engag
We help organizations deliver destination intelligence at scale.Today, our reports reach more than 900 cities and destinations across Europe and South Africa. As a result, tourism leaders gain actionable insights into visitor perception, destination reputation, and competitive performance.Through a fully white-label reporting solution, we transform millions of visitor reviews from 50+ platforms into strategic intelligence. Moreover, our AI-powered methodology analyzes feedback across 38 languages, enabling each report to deliver clear benchmarks, sentiment trends, and practical recommendations.In addition, partners can strengthen client relationships, increase engagement, and create new recurring revenue opportunities.Meanwhile, we manage the entire process—from data collection and analysis to report production and delivery. Ultimately, this allows organizations to focus on creating impact while benefiting from industry-leading destination intelligence.
Selected Clients, Partners & Industry Collaborations
"With DataFQ, we finally understand how visitors truly perceive our city.
The aggregated review insights allow us to compare neighborhoods, identify trends, and make data-backed policy decisions. It has completely changed the way we manage our destination strategy."
— Olivier Henry-Biabaud (Partner, Managing Director MMGY TCI Research)
Menno Beker delivered a knowledgeable and relevant session on online reputation and the role of reviews in the hospitality industry.
His insights were practical and aligned well with the event’s objectives. Overall, we appreciate Menno’s contribution and the perspective he brought.
— Stranded Flight Solutions
"The branded monthly reports DataFQ provides have been invaluable
. They keep our local businesses engaged, aware of their reputation, and motivated to improve. And the best part? We deliver these insights under our own brand with zero operational overhead."
— Port Alfred South Africa (Board Member)
Prepare yourself for an immersive journey into the digital landscape of customer feedback mastery with The Good, The Bad, and The Emoji: Mastering the Art of Review Data.
Authored by online review entrepreneurs Menno Beker and Hans Keukenschrijver, alongside hospitality expert Dr. Wouter Hensens, this groundbreaking book reveals the secrets to harnessing online reviews’ power to influence consumer behavior, foster trust, and product success.
Drawing from over two decades of expertise, development, and real-world encounters, this dynamic trio has curated a comprehensive yet accessible toolkit for navigating the world of customer feedback. From demystifying various review data sources to leveraging state-of-the-art AI technologies, this book empowers everybody with indispensable insights crucial for thriving in today’s digital era.
The Good, The Bad, and The Emoji stands as your indispensable companion in conquering the realm of online reviews and safeguarding the future of your organization.
It is no easy task to capture the full scope of review data in clear and accessible terms. Menno, Hans, and Wouter have successfully translated the key concepts, applications, and capabilities of review data into a practical, end-to-end guide. Through real-world examples and actionable insights, they provide readers with the tools needed to turn these unique data sources into meaningful business decisions and tangible results. (Amadeus)
