DATAFQ is building the intelligence layer for hospitality, destinations and real estate.

Investor brief

We turn fragmented reputation, sentiment, price and other market data from 50+ platforms into benchmarks, strategic reports and commercial opportunities for hotel groups, tourism boards, governments, municipalities, city marketing organisations and investors.

View the opportunity

The problem

Hospitality and destination decisions are still made from scattered reviews, platform silos, outdated reports and gut feeling. Beautiful industry, ugly spreadsheets.

The solution

DATAFQ collects, cleans and structures external market signals into dashboards, recurring reports, scores and API-ready intelligence that leaders can actually use.

Why now

AI search, automated travel planning and reputation-driven discovery are making structured hospitality intelligence more valuable, and harder to fake.

50+ platforms and market sources feeding one intelligence model for places, assets and operators.

What DATAFQ can become

  • Reputation Intelligence Score
  • Destination Health Index
  • Hotel Asset Intelligence
  • Competitive benchmarking
  • Executive reports
  • API and white-label data products
900+ cities across Europe and South Africa included in DATAFQ reporting and market intelligence coverage.
B2B built for governments, tourism boards, city marketing organisations, hospitality groups and real estate partners.
API structured for dashboards, reports, white-label products and future data licensing.

Relevant partner ecosystem

  • Together with Colliers, we developed the Asset Value Index (AVI), an AI-driven intelligence platform that transforms reputation and operational data into actionable insights for real estate, hospitality, investors, owners, operators, and strategic partner.
  • MMGY-style destination marketing and travel intelligence partners, powered by API-first data, reputation intelligence, and AI-driven insight layers that create measurable value for their clients
  • Rove Marketing–style commercial growth partners, powered by API-first data, reputation intelligence, and AI-driven insight layers that help accelerate growth for their clients.
  • Governments, municipalities, and business associations use our City Reports and Advanced Reports to monitor visitor experience, benchmark performance, and make data-driven decisions that strengthen their local economy.
  • Over 900 city marketing organizations and destination management organizations across Europe and South Africa receive our monthly City Report, providing actionable insights into visitor sentiment, destination reputation, and market performance.
  • Tourism boards and destination management organizations use our BI tools to understand what visitors are really saying, identify the themes that matter most, and turn reputation data into actions that improve the destination experience.s

The ambition is simple: DATAFQ helps with reporting tools to decision infrastructure. Reports create trust, dashboards create repeat usage, and structured intelligence creates the scalable asset. That is where the real value sits.

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