What we do
Smarter Destinations Start with Smarter Data.
We give destinations, hotels, and tourism stakeholders full visibility from property to national level, actionable intelligence to guide policy, marketing, and investment, seamless BI/API integration for a complete 360° view, and branded reporting that keeps local businesses engaged.
Because visitor counts only show volume, while sentiment reveals impact. DataFQ bridges the gap—helping destinations align supply with demand, strengthen reputation, and drive sustainable growth.
Reputation Data as a Service.
Through our plug-and-play API, we deliver property-level review data and AI-driven sentiment analytics collected from 50+ platforms in 38 languages. Behind the scenes, we handle the full process—aggregation, analysis, and infrastructure—so you don’t have to.
By partnering with DataFQ, you skip the cost of building pipelines or AI engines, launch new revenue-generating features instantly, and add real value that keeps customers loyal. We work with a partner-first mindset: you own the client relationship, while we provide clean, scalable data that powers your platform’s growth.
Monthly Review Awareness Reports that keep your clients informed and engag
Each report includes review scores, sentiment trends, and a breakdown of top sources, benchmarked against industry or regional averages. Designed for clarity, they highlight where performance is strong, where improvements are needed, and provide tailored calls-to-action that inspire next steps.
By making reputation data simple, regular, and branded in your identity, these reports keep you top of mind, strengthen client trust, and open the door to deeper reputation services—all while we handle the heavy lifting in the background.
Strategic Consultancy & STAR Programme
At DataFQ, we help organisations and destinations achieve sustainable growth through tailored, high-impact strategies. Our consultancy services are built on strategy-first thinking, combining customised solutions, data-driven insights, and close collaboration to deliver measurable results.
In today’s world, perceptions travel faster than campaigns. Guest feedback is no longer noise but valuable intelligence. With the STAR Programme – Strategy Through Analytics of Reputation – we turn millions of reviews, ratings, and comments into a clear roadmap for growth and positioning. By analysing real visitor experiences across hotels, attractions, gastronomy, and events, STAR reveals strengths, critical gaps, and new opportunities while benchmarking performance against competitors.
The unique Destination Visitor Experience Index translates visitor perception into one clear metric, helping destinations communicate their value, improve performance, and make decisions based on facts rather than assumptions.
Industry Impact
Customer feedback has become one of the most valuable sources of business intelligence available today. DATAFQ helps organizations convert millions of customer opinions, reviews and experiences into actionable insights that support strategic decision-making. From improving guest and visitor experiences to evaluating investment opportunities and strengthening competitive advantage, our methodologies enable leaders to make decisions based on what customers actually experience rather than what organizations assume.
The monthly review reports from DataFQ opened our eyes
. For the first time, we could clearly see how guests perceived different parts of our service compared to local competitors. It’s simple, visual, and motivating—our team now actively uses the insights to improve guest experience." — Hotel General Manager, 4-Star City Hotel
